Our story
A product shaped by years of real events.
We entered the event industry long before tokyyy existed. Through Music Reactions, our Belgrade-based event brand, we spent more than a decade working across the full operation of events: planning, production, entrance, staffing, bars, payments, guest experience, and reporting. We learned by doing the work ourselves, often under pressure and with no room for theory.
For years, we kept searching for a better way to run token payments. We tested expensive systems, tablets, dedicated terminals, and different types of hardware. Some solutions were powerful but too complex. Others were costly, rigid, or difficult to scale across changing venues and temporary teams. What we needed was something much simpler.
That need became tokyyy: a mobile app that turns the phones your team already uses into a complete token system. It is quick for staff to understand, easy to deploy, and gives organizers real-time control over top-ups, sales, products, balances, and reporting without specialist hardware.
“After years of trying different systems, the best solution was the simplest one: software built for real event teams, running on the phones they already have.”
We did not offer tokyyy to others immediately. We used it across our own events, year after year, watching how it performed during queues, peak bar hours, staff changes, and real operational pressure. We simplified workflows, fixed weak points, and refined the product through direct feedback from the people using it on site.
Over time, it became the solution we had been looking for all along. Tokyyy can be used at a small event with a few phones and just as easily expanded across multiple bars, teams, and sales points at a large festival. The same simple setup remains in place while the operation scales as far as the organizer needs.
Once the system had proven itself inside Music Reactions, we decided to make it available to other organizers. We are still based in Belgrade, still connected to the event industry, and still developing tokyyy from direct experience. It is the result of years of hard work, testing, and one clear belief: the best event tools are built by people who understand events from the inside.